Customize your LinkedIn URL , e.g., linkedin.com/in/yourname, to make it easier to share and look more professional. This article provides a step-by-step guide on effective LinkedIn profile optimization, practical LinkedIn bio tips, and proven LinkedIn SEO strategies to make your profile stand out and work for you. Most companies see their first qualified interview within 24 hours. A custom URL makes you look polished and makes it easier to share your profile on resumes or email signatures. LinkedIn recommendations are like mini testimonials — they build trust (validate your skills), and show recruiters or collaborators what it’s like to work with you. That’s why having the right skills, and being endorsed for them — can seriously increase your visibility.
Expanding your connections increases your visibility across the platform, opening doors for new opportunities and collaborations. Connect with industry peers (potential clients), and influencers in the small business sector. Consider asking for endorsements from colleagues who understand your capabilities, further enhancing your professional credibility. Encourage connections to endorse these skills, as this increases your profile’s visibility and builds trust with potential clients or partners.
The whole point of standing out on LinkedIn is to keep showing up in people’s feeds and notifications. Not only will some endorse you back, but you’ll also stay top of mind for Twitch viewers people you’re connected with. Whoever reads your posts needs to be willing to hire you because of how you think and how you treat people. A hiring manager who’s exciting about you will read through your entire profile in great detail.
Follow influencers and top companies
Your summary or “About” section is where you can really show your personality and share your story, Hallow says. And try to write something “encompassing your professional career identity—who you are and where you want to go,” Wasserman says. Finally (according to LinkedIn), you should aim for your face to take up about 60% of the image once it’s cropped. Don’t use any image where you have to crop other people out. But just because you don’t need an image taken by a professional, doesn’t mean your picture shouldn’t be professional.
- Maybe you shared a story that stuck with you.
- You could include Nasa, SpaceX, Blue Ocean, and other space companies in your interests.
- The knowledge and passion you possess in your field are reflected by your activity on LinkedIn.
Regular posting is crucial for maintaining visibility and engagement. These short, impactful clips are more likely to be watched and shared due to easy consumption, driving higher engagement rates on your LinkedIn profile. This tool will evaluate your headline based on criteria designed to increase search visibility (profile views), and job opportunities.
The Cover Photo Opportunity Most People Miss
- Try to stay abreast of new developments in your industry and share that information – and anything else that might be of interest to your network and anyone else who sees it.
- In both your “Experience” and “Featured” sections, links, images, videos, and files can be added to the entries.
- A great way to start is to connect with people you already know and to start following thought leaders within your industry.
- This can be a great way to get visibility on your profile while actively seeking your next role.
Yet, the funny thing is that more than 60% of professionals admit that they don’t focus on their LinkedIn profiles, and they are either incomplete or outdated. Fill out any job application form in this day and age, and more than 90% of them will have a field asking for your LinkedIn profile. How do you stand out in a world flooded with generic — AI-written resumes? Showcase your credentials Licenses & certifications are a great way to showcase your knowledge and professional achievements on your LinkedIn profile.
Ask questions or share related experiences to spark meaningful conversations. LinkedIn rewards complete profiles with better visibility. According to LinkedIn’s official product updates, the platform now analyzes the full context of your profile including your writing style, project descriptions, and how you describe your impact.
Sign up to create, save, and export your resume and get access to our suite of job search tools! By logging in (you agree to Cultivated Culture’s Terms of Use), Privacy Policy, and agree to receive email updates. Have questions about the LinkedIn profile tips I mentioned?